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An HVAC Private Equity Firm with 30+ HVAC companies under management needed a good, profit-driven marketing strategy that would not only be scalable operationally, but good enough so that it could be customized by market and different brand needs on Facebook and Instagram.
In aggregate, we could test and optimize different strategies that would yield better insights operating a this high scale, instead of just one or two companies in isolate. This would give us learning power that none of their competitors would have, and would help us penetrate markets deeper and win more jobs.
While Facebook and Instagram are not the usual go-to channels for HVAC ads, we innovated a strategy that was highly profitable. Utilizing different creative and targeting mechanisms, we developed strategies to find people that were not only in market for HVAC services, but were ready to covert quickly.
This added tremendous scale to their outbound efforts in aggregate and Meta Ads became a strong source of leads for all of these HVAC brands.
On average, we acquired warm HVAC install or repair least for under $100 on Facebook and Instagram ads, beating the Google Ads average by 45%.
