The Challenge
This direct-to-consumer (DTC) brand had experienced continued success overall, however their efforts when it came to email/SMS marketing had plateaued, but it was vitally important they found a solution so they could continue scaling up.
The Opportunity
At already ~$1 million in sales per month, the brand had been established as a leading player in its category. It had a great reputation in the industry and customers generally had high regard for it. If we could optimize what they were doing on email/SMS, we could extract a significant amount of additional revenue in a very short timeframe.
What We Did
Our strategy was multi-faceted, and we identified a number of issues immediately that we went to work on:
- Optimized Acquisition Strategy: we fixed the gaps in acquiring new subscribers. This lead to more list growth and opened up more revenue driving opportunities in the Welcome Email flow, and critical conversion-focused flows like the Abandoned Cart Sequence.
- Optimized monthly campaign strategy: we fine-tuned audiences, got them aligned with best practices and started sending more diverse content for better conversion.
- Optimized the used of SMS: collected more signups from people that actually wanted to be on the list, and deployed strategies where SMS performs best such as key flows and automations
- Improved design of all emails: this was a ~$15 million annual business, their design needed to be elevated to match their size, scale and power as a brand. Our designers made all emails more responsive while at the same time making them more aesthetically pleasing and increasing conversion rate.
The Results
Our first month, we increased email/SMS revenue by 57% which was $941,000 in revenue from their Klaviyo account.
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