Women's apparel is one of the toughest categories in e-commerce, crowded with tons of choices and difficult operational hurdles related to customer retention and returns.
The brand, which had been around for multiple years before engaging with us had developed a great reputation for style, quality and value. Because of that, they had a fairly high price point for DTC fashion which resulted in a very high $300 AOV for their entire store. The opportunity was clear: if we could crack cold acquisition via paid ads, the return potential would be significant because they turn customers in to raving fans that spend a lot.
Our strategy was 2-pronged: acquire new customers from Meta and Google Ads, and then get them to repeat purchase again and again via email/SMS (Klaviyo).
On Meta and Google, we developed audeinces that were fashion adjacent while using creative cross-sections to get cheaper clicks and conversions. Google Ads, specifically Performance Max (PMAX) performed very well for this client and with these two strategies combined, we had covered on 90% of the internet.
On the email/SMS side, we developed dozens of new content pillars and automations to tie it all together and create a customer journey that converted at nearly 6% (2x the Shopify average).
Through consistent testing, learning and the application of insights we've been able to achieve an average of an $8 Return-on-ad-spend (ROAS) for this client consistently for over 18 months (with no end in sight!).
