This enterprise residential roofing company had plateaued in its home market, and efforts to scale up and expand had failed.
This roofing company had very strong conversion rates due to a best-in-class sales team, great branding, and a unique pricing model that made it one of the most competitive in the industry. The problem was they didn't know where to find new customers. If we could get them in front of the right people, they could close and win.
Monthly search volume in the target markets was high. We started with a quality-first approach and went after the most intent buyers first, sacrificing overall quantity for leads that were going to close fast so we could build up momentum. As we hit various benchmarks, we optimized to continue scaling up and adding more volume as the sales team expanded.
We then successfully launched them in 2 brand-new markets, hitting their cost-per-lead (CPL) goal in less than 45 days in each market, which was unheard of in their industry and provided 40% more leads for them month-over-month.
When it was all said and done, we had scaled up their residential roofing devision nearly 400% in less than one year, which was approximately $50 million in annual sales making them one of the largest residential roofers in the United States.
